Original and authentic pochoir print from the iconic "La Gazette de Bon Ton" fashion magazine. La Gazette du Bon Ton was a leading fashion magazine that was published in France from November 1912 to 1925. Founded in 1912 by Lucien Vogel, the magazine covered the latest developments in fashion, lifestyle, and beauty. The title roughly translates as "Journal of Good Taste" or "Journal of Good Style." It featured the illustrations of the most famous artists of the day and its pochoirs are highly sought after by collectors.
The pochoir is called "Rentrez Vos Blanc Moutons" (Take Home Your White Sheep) by renowned illustrator, Pierre Brissaud, 1913. The dress is by French fashion designer, Cheruit. It is signed by the artist as well as the publisher, L. Vogel.
Dimensions: 7.5 in. x 9.75 in.
THE ART OF POCHOIR BOOK: "The effect is arresting: paging through the leaves of a pochoir-illustrated book, the reader is abruptly stopped by the extraordinary effects of lush, vibrant colors and bold geometric shapes. Bright oils and watercolors seem to come alive on the page in an almost three-dimensional experience. These volumes, with their focus on patterns and color interactions, use a stenciling technique to present decorative arts and the possibilities of book printing.
In fact, pochoir is the French word for stenciling, a form of coloring pictures that dates to a thousand years ago in China. It was introduced to commercial publishing in France in the late 1800s, and there it had its most exquisite expression. The pochoir process would use from 20 to 250 different stencils applied to a black-and-white collotype print from a photograph. The collotypes are affixed to stencil sheets of metal or board, and the patches to be colored are cut out. Each color to be applied uses a separate pompon, or brush of coarse, shortly-cropped animal hair, to sponge or dab on the paint. Each stencil is done in turn until the image is finished, so it is essential to place the stencils exactly in position."
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The pochoir is in excellent condition.
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