Original French fashion pochoir print from 'La Gazette du Bon Ton', 1913, on vergé paper, signed; evening dress by Worth illustrated by Louis Strimpl.
GAZETTE DU BON TON
One of, if not ‘The’ most famous Fashion publication was ‘Gazette Du Bon Ton’, with its beautifully hand coloured prints of Parisian High Fashion.
The ‘Gazette Du Bon Ton’, was the leading fashion magazine in Paris and in Europe in the years immediately preceding and following World War 1.
The Gazette hired the leading artists and illustrators to enhance the growing reputation of this magazine.
The most important haute couture fasion houses such as Worth, Lanvin and Poiret would also commission these same artists to create pochoir plates for their luxuriant clothing designs.
The plates would often be used at a later date in the Gazette Du Bon Ton.
The process of applying pochoir was an extremely laborious one, hence the reason for its ultimate demise.
Today these prints are highly collectible for the richness and vibrancy of colours and not least for the knowledge that they are part of the most influential period in the history of fashion.
The pochoir is in excellent condition
I'm always here to answer questions about this beautiful pochoir.
Approx. Image Size: h. 6.25in X w. 4.125in; h. 15.9cm X w. 10.5cm;
Overall h. 9.75in X w. 6.375in; h. 24.8cm X w. 16.2cm
THE ART OF POCHOIR BOOK: "The effect is arresting: paging through the leaves of a pochoir-illustrated book, the reader is abruptly stopped by the extraordinary effects of lush, vibrant colors and bold geometric shapes. Bright oils and watercolors seem to come alive on the page in an almost three-dimensional experience. These volumes, with their focus on patterns and color interactions, use a stenciling technique to present decorative arts and the possibilities of book printing.
In fact, pochoir is the French word for stenciling, a form of coloring pictures that dates to a thousand years ago in China. It was introduced to commercial publishing in France in the late 1800s, and there it had its most exquisite expression. The pochoir process would use from 20 to 250 different stencils applied to a black-and-white collotype print from a photograph. The collotypes are affixed to stencil sheets of metal or board, and the patches to be colored are cut out. Each color to be applied uses a separate pompon, or brush of coarse, shortly-cropped animal hair, to sponge or dab on the paint. Each stencil is done in turn until the image is finished, so it is essential to place the stencils exactly in position."
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